Leadinfo does not work with third-party cookies to recognize companies.
The recognition of company data takes place exclusively on the basis of the IP address.
In addition to this recognition, Leadinfo displays analytical information. For this purpose, we place two first-party cookies, through which only the customer has access to information on how his visitors use the website. These cookies are not linked to other information and nothing is shared with third parties. No legal consent is required for the use of these particular cookies.
Leadinfo uses the following 2 proprietary cookies:
First name:
_li_id.xxxx
Scope:
A first party cookie to determine if the visitor is a new visitor or a returning visitor.
Duration:
This cookie is only used in the current session.
First name:
_li_ses.xxxx
Scope:
A first party cookie to determine which pages have been visited during their session.
Duration:
This cookie will be saved for two years.
We are often asked by users what is the difference between Google Analytics and Leadinfo.
They might look similar, but the two tools are completely different.
What is Google Analytics?
Google Analytics is the most popular web analytics service from Google. With Google Analytics, you can monitor the performance of your website and collect information about your website visitors. It allows marketers to better understand their audiences, their behavior and identify trends and patterns in how visitors interact with their website.
The difference between Google Analytics and Leadinfo.
Where Google Analytics shows behavioral data about every website visitor, Leadinfo only shows information about companies that visit your website. Furthermore, Leadinfo shows more than behavioral data. When we recognize a business, we also provide additional business information, such as the contact information of businesses that visit your website.
Leadinfo
Identify businesses that visit your website.
Provides business information about companies that have visited your website.
It only shows the behavior of businesses that visit your website.
Follow-up activities used by Marketing and Sales.
Google Analytics
Shows traffic but does not identify website traffic.
Shows the behavior of all website visitors, including consumers.
It does not provide company information.
Used for in-depth traffic analysis.
Google Analytics statistics include every visitor to the website. This means that Google Analytics also shows consumers who visit your website. Leadinfo only shows companies that visit your website. That's why Google Analytics will show more and more visits from Leadinfo.
Our team will support you in evaluating and creating the most useful message templates for your business.
YES. Google Analytics and Leadinfo scripts do not interfere with each other and can be used simultaneously.
Quando dovrei usare Google Analytics e quando dovrei usare Leadinfo?
Google Analytics e Leadinfo hanno entrambi vantaggi e svantaggi. Poiché hanno scopi diversi, possono essere utilizzati contemporaneamente e utilizzati per raggiungere obiettivi diversi.
Utilizza Google Analytics per analizzare il traffico del sito web e adattare la tua strategia di marketing in base a queste informazioni.
Utilizza Leadinfo per identificare le aziende che visitano il tuo sito Web e seguire lead interessanti.
Is your company active internationally?
YES. Leadinfo recognizes companies from all countries. As long as your website visitor is connected to a company IP address, Leadinfo can recognize the company.
Our global database.
Leadinfo has a global database. As a result, we identify visitors from anywhere in the world. Our developers work daily on our algorithm and database. We can recognize potential leads for your company.
How can I see which country a website visitor is from?
In the Leadinfo inbox you will find a list of all companies that have visited your website. Within this overview you will also find the country of origin. Furthermore, you will also find all the address details within the company profile.
Leadinfo recognizes companies that have visited your website with the tracking code you have installed. Through the tracking code we can identify the IP address of your website visitor and associate it with a company name.
Once we identify the company, we collect information about the company from public sources. We provide all the necessary information to follow up on interesting website visitors.
We only process publicly known company data to remain compliant with the GDPR.