'The social media are the conversations happening on the planet right now'. Want to be part of it or do you want to stay on the sidelines? If your business is up and running on the Internet, the top-level domain .social is essential because the market is conversation and you have to have the right tool that will capture the needs, the expectations and the tastes of potential customers or followers.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).