Between bloggers, journalists and companies working in the sector, there are more than 25 million potential users of the top-level domain .press. To paraphrase a famous an old American movie, That's the domain .press, baby. And there's nothing you can do about it., even if in reality the .press domain will provide more credibility to any online activity that shares and spreads the news.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).