When a top-level domain is formed by a word so generic, its potential uses are virtually limitless. The extension .directory is a great marketing tool for entrepreneurs and individuals to increase the online visibility of their business or leisure activity.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).